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Business First
Published with the support of The Department of Business Enterprise and Regulatory Reform Business First was distributed in The Sunday Times in 2007. The Sunday Times with its business coverage and focus dominates the market and provided the perfect home for this insert.
This insert provided business readers of The Sunday Times with timely relevant commentary enabling them to have the best chance of success in maintaining and growing their enterprise.

Whilst historically communicating to this group of influential decision makers has proved difficult due to the fragmented nature of the medium size business market, The Sunday Times has proven to be number one in reaching Managing Directors, Board Level Executives, Owner Managers and business decision makers in every vertical market within the small and medium enterprise sector. These people are primary budget holders and are responsible for business spending.

Innovation – the successful exploitation of new ideas – is the key business process that enables UK businesses to compete effectively in the increasingly competitive global environment. The insert sought seek to stimulate an increase in innovation throughout the sector.

Written by our team of award winning journalists and writers this insert provided a comprehensive source of advice and guidance for Managing Directors board level executives and senior management for improving business success.


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